How does photo Journalism impact the public awareness of humanity Essay

How does photo Journalism impact the public awareness of humanity - Essay Example They are the pictures that reflect what is going on in society and Americans see on the front page of their newspapers that compelled Americans to construct opinions and take action accordingly. If viewed and analyzed through the window of history, it transpires that photography has asserted itself to be a valuable medium for improving America both ethically and communally, thus revealing that photography is a form of communication that is evenly as well-built as any other type of communication. The Research Question The research question for this paper is â€Å"How does photo Journalism impact the public awareness of humanity?† The question needs be elaborated through multi-dimensional perspectives. At one side, it address the significance of photography in journalism, while on the other hand, it also corresponds various ways and means which are direct or indirect consequences of public awareness owing to photojournalism. Yet another importance is that of humanity which has u niversal implications. In media and communication, every image is full of meaning and message. Background of the Study Today, there are a vast number of people who are still skeptical of the invention and question whether it has resulted positively. The photograph has been an extremely valued invention, by allowing social advancement for minorities, allowing for a more valued news press, and giving artists the chance to steer away from portrait-painting and develop such movements as Impressionism. In general, life as we know it today would not be remotely close to what it is had photography not been invented, and we are able to see this since photography was first generated.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  By the invention of photography, minorities, primarily women, were given an equal opportunity to excel in a hobby. Through out the eighteen hundreds, women were beginning to be more and more aware of the need for equality. Co-ed universities and schooling outside of the home were becoming more prevalent through out the United States, and women's activist groups were popping up with an intense velocity. The desire for equality had an equal or greater swiftness in itself, and women all across America were ready and willing to fight for it. Photography was a hobby that was easily done in the home, and although many women's pieces were not given proper recognition until years later the knowledge that women had the ability to do something just as well as men could, gave them inspiration to succeed in photography, as well as life. Objective of the Study This paper will respond and evaluate the question whether photojournalism has a considerable impact on public awareness of humanity. There are so many versatile ways in journalism to convey and spread news and information in society. Although photojournalism is an old method and apparently seems diminishing and dim aspect of media as compared to modern digital technology based ways of news presentation, yet nobody can deny its impact and significance and it is still influential where no other technology can meddle. For example, if we peep through history, we will come to know that in WWI and WWII, it was only photojournalism that narrated the atrocities and tactics used by the confronting parties of the war. Again, it was photojournalism that showed the dismal image of humanity during war and general people was convince to think

Small Business Management Assignment Example | Topics and Well Written Essays - 750 words

Small Business Management - Assignment Example Studying the data of the online sales of large chain stores like Gap cannot provide an accurate assessment of the situation faced by startup ventures in the E commerce. A better approach would be to case study analysis on small vendors who are operating in the same kind of clothing categories as the planned clothing store and see the strategies they have picked out which led to either success or failure. Further secondary information can be gathered from analysis done by research companies on E-commerce, expectation of profitability for online clothing stores and such topic for a prescribed fee. Some primary research can also be conducted either on the marketing strategy or the tastes and preferences of customers through interviews or surveys. These would indicate what type of apparel are the customers looking for, what kind of service they expect from an online store and help judge how far can you satisfy their need. The research is an essential component of designing a suitable mar keting strategy and more extensive research would steer the strategy towards success. Any cost incurred in conducting the research should be considered as investment. 2. In designing the marketing strategy the first question is what kind of segmentation the clothing line is going to target. After the strategy has been identified, it becomes easier to organize resources and marketing campaigns towards your core customers increasing the chances of customer acquirement and retention: Unsegmented strategy: Followed by clothing stores with either a uniform range of clothes (plain Jeans or category like headwear) or with large margins available to cater to the masses; their customers could be from all walks of life but some characteristics could be as follows: Availability of disposable income not necessary. Single individuals or Families in need of regular new clothes Comfortable with social outings (like shopping) Have an interest in advertising, can be persuaded for a trial purchase Mu ltisegment Strategy: In this strategy, the clothing line would be designed to appeal to certain different kind of segments only and these are the customers that will be targeted by the company. Considering a clothing line with economical, casual clothes as well as trendy clothes for ‘tweens’ there can be two different groups of customers targeted: A. Economical, casual clothes B. Trendy clothes for ‘tweens’ Middle aged males or females Most probably part of a family unit, with kids Working full time or part time Have a casual social life, with kids or family Mid tier income level Emergency savings but low amount of disposable income Time conscious Would be persuaded to purchase clothes if it is convenient and seems like a good bargain Children and teenagers from ages 11-16 Coming for mid and upper tier income families Have a monthly allowance Allowed to choose own clothes Interested in pop culture and latest fashions Concerned about their image their clothi ng portrays Parents are primary earners May be able to use ‘nag factor’ to persuade parents Single-segment strategy: Also known as ‘concentrated’ or ‘niche’ strategy it is adopted by firms with a low amount of recourses to spend on marketing or a unique product which can only be marketed to a single segment of customers.